Albert Heijn & De Rollende Keuken 1.0
On request of Albert Heijn, we invented the 'De Rollende Keuken'- series. De rollende keuken (a 'kitchen on wheels') refers to the blue food truck of the Dutch supermarket. With this truck our chef, Dominique Persoone, visits different venues in Flanders. We make sure each venue is linked with one of the four seasons and, of course, a yummy recipe from Dominique himself! For each visit and recipe, we made a 120" infomercial for Medialaan. As Dominique would say: "OW YEAH!!!"